Most consumers unwilling to pay more for ‘non-GMO’ or ‘organic’ foods

Most consumers unwilling to pay more for ‘non-GMO’ or ‘organic’ foods

According to a newly-released survey of consumer trends, Americans find food and drinks more appealing if they are labeled “fresh” or “farm fresh”. The words “diet” and “vegan” are shopping turn-offs, with around a third of consumers saying those labels make food items less appealing.

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